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My Proper Home

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Privacy policy

How we collect, use, share and protect your personal information.

Last updated 28 August 2026

This Privacy Policy explains how My Proper Home Limited ("we," "our," or "us") collects, uses, shares, and protects the personal information you provide when using our mobile application My Proper Home and our website at myproperhome.com (together, the "Services"). By downloading, installing, accessing, or using the Services, you agree to the terms of this Privacy Policy.

1. Information we collect

1.1 Personal information. We may collect personal information that you provide directly when using the Services — such as your name, email address, username, password, address, date of birth, phone number, and other information you choose to provide.

1.2 Usage information. We may collect certain information automatically when you use the Services, including your device information (such as your IP address, device type, operating system version, and unique device identifiers), log data (such as the date and time of your access, app features or pages viewed, and app crashes), and location information if you enable location services.

1.3 Approximate sign-up location. When you create an account we record the town and country your connection appears to come from, derived from your IP address (an approximate, town-level lookup). We use this for security monitoring and to understand, in aggregate, where our users are based. We do not store your precise location from this process, and the underlying IP address used for the lookup is retained only briefly.

2. Use of information

2.1 We may use the information we collect to:

  • Provide and maintain the Services' functionality.
  • Personalise your experience with the Services.
  • Respond to your inquiries, comments, or feedback.
  • Send you technical notices, updates, and security alerts.
  • Communicate with you about promotions, offers, and events.
  • Detect, investigate, and prevent fraudulent or unauthorised activity.
  • Comply with legal obligations.

2.2 We will not sell, rent, or lease your personal information to third parties without your consent, except as described in this Privacy Policy or required by law.

3. Information sharing and disclosure

3.1 Service providers (sub-processors). We engage the following trusted third-party companies to process personal data on our behalf. Each is contractually bound to use that data only for the specific service they provide.

  • Amazon Web Services (AWS), eu-west-2 (London). Core infrastructure: accounts, database, file storage, push notifications, transactional email, and serverless compute. Personal data normally stays in the UK region.
  • Apple Push Notification Service (APNs). Delivery of push notifications to iOS devices. Apple receives device push tokens only, not message content.
  • Google Firebase Cloud Messaging (FCM). Delivery of push notifications to Android devices. Google receives device registration tokens only.
  • Apple (Sign in with Apple) / Google (Sign in with Google). Where you choose to authenticate via a third-party identity provider, we receive only the identifier and optional email address they supply.
  • Anthropic (via AWS). Powers the optional AI Assistant feature — see Section 4 for the detailed data-handling rules that apply. No data is sent to Anthropic unless you actively use the AI Assistant.
  • Amazon Polly (via AWS). Text-to-speech for the AI Assistant voice read-back feature. Activated only when you use that specific feature.

3.2 Legal requirements. We may disclose your personal information if required to do so by law or in response to valid requests from public authorities (e.g. court or government agencies).

3.3 Business transfers. If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

3A. Calendar connections (Google user data)

What we access. Estate agents can optionally connect their Google Calendar (and other calendars) to the appointments diary so bookings avoid clashes. If you connect Google Calendar, we request read-only access (the Google calendar.readonly scope) and read your calendars' event times and titles for the period shown in the diary.

How we use it. Event times and titles are displayed to you, and only you, inside your diary — as busy blocks in the calendar view and as clash warnings when you book an appointment. We do not use calendar data for anything else: no advertising, no profiling, no AI training, and it is never shown to other users.

Where it lives. Google Calendar data is fetched directly from Google into your browser and is never stored on our servers. The access token Google issues stays in your browser session and expires within about an hour. Disconnecting (one click in the diary) revokes our access with Google immediately; you can also revoke it any time at myaccount.google.com/permissions. Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

4. AI assistant

4.1 Opt-in by request, not by default. The Services include an optional AI assistant (the "AI Assistant") that can summarise the health of your chain, suggest next steps, surface issues, explain tasks, and draft polite nudges. The AI Assistant is off when you are not interacting with it — it does not watch, scan, profile or learn from your activity in the background. It only runs when you tap one of its features (for example the sparkle button on the chain screen).

4.2 What the AI Assistant sees. When you request assistance, we send a single, minimal snapshot to our AI provider for the duration of that one request. The snapshot contains only what is needed to answer your question:

  • The structure of your chain (number of properties, member roles, health score, mood signals).
  • The task list and progress for each property in that chain.
  • A coarse role tag for you (e.g. buyer, seller, agent) so the reply is framed for your perspective.

We do not include free-form messages, contact details, document contents, payment information, or any property data from chains you are not a member of. Property names for chain entries you are not a direct participant in are redacted before the snapshot leaves your device.

4.3 You can switch it off. The AI Assistant is a feature you control. To turn it off entirely, go to Menu → Preferences → AI assistant in the iOS app and toggle "Enable AI assistant" off. With the master switch off, the AI button is hidden, no chain or task data is ever sent to the AI provider, and the AI sub-features (summary card, voice read-back) are disabled.

4.4 Providers and processing. The AI Assistant is powered by Anthropic's Claude models (via Amazon Web Services). Voice read-back is powered by Amazon Polly. Requests are processed inside the United Kingdom / EEA AWS region we operate in. We do not use your chain data to train any AI model, and our providers are contractually prohibited from using submitted content to improve their own models.

4.5 Guidance, not advice. AI Assistant responses are guidance and a starting point. They are not legal, financial, or professional advice. Always confirm anything important with your solicitor, estate agent, mortgage broker, or other regulated professional before acting on it.

5. Data security

We take reasonable measures to protect the information we collect from unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Children's privacy

The Services are not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children without parental consent. If you become aware that a child has provided us with personal information without parental consent, please contact us and we will take steps to remove such information and terminate the child's account.

7. Changes to this Privacy Policy

We may update this Privacy Policy from time to time by posting the revised version on our website or within the App. The updated Privacy Policy will be effective as of the date stated in the revised policy. Your continued use of the Services after the effective date constitutes your acceptance of the updated Privacy Policy.

8. Contact us

If you have any questions, concerns, or suggestions regarding this Privacy Policy, please contact us at ContactUs@MyProperHome.com. We will make reasonable efforts to address your inquiry promptly.

This Privacy Policy applies solely to information collected through the Services. It does not cover third-party websites or services linked from within them — we encourage you to review those parties' own privacy policies before providing personal information.

9. Your rights and how to exercise them

Under UK GDPR you have the right to access, correct, delete, restrict processing of, or port your personal data, and to object to certain uses. Our GDPR & data rights page explains each right in detail and how to submit a request. We respond to all verified requests within one calendar month, free of charge.

10. ICO registration

My Proper Home Limited is registered with the Information Commissioner's Office (ICO) as a data controller, registration number ZC229409. You can verify our registration at ico.org.uk/ESDWebPages/Entry/ZC229409.